There's a commercial that's been playing constantly during the Olympics that makes me furious! A young couple wanders along a rocky beach, the voice-over talks about love, then the falling out of love. The young man picks up a flat stone and skims it over the water. The voice-over insists that if that love has died, you must get rid of it - and we pan to watch the young woman, with a nod from her boyfriend, throwing whatever is in her hand along the same path as the previous skimming rock. Right toward the camera. And as it comes into focus, skimming along the water, we see it's a cell phone.
So it's OK to toss your old cell phone into the water!
So it's OK to toss your old cell phone into the water!
In this day and age where 'green' and 'environmentally friendly' are discussed at great lengths, where protestors line the streets to rally and rage against our government leaders as they hash out emission agreements, and where the three R's are known by kids everywhere as 'recycle, reuse, reduce' (in our day, the three R's were reading, 'riting,' rithmetic) - consumers are encouraged to throw away a cell phone that they no longer love, that can not download the latest 'App'.
And it doesn't end there. Many gadgets, including computers, are thrown away to make room for a new, better, faster, more efficient, smaller or bigger (depending on the object) one. And I am guilty - I will not deny it. When it comes to fixing a tech product, it ends up being cheaper to buy new. So, we toss our electronic stuff and start again - skim the product over the water, creating a bigger mess for our future as all this metal and components clogs our landfills and (if the commercial rings true) our water.
I would love to know how many of the banner waving, ‘Save Our Earth’ chanting individuals ditch their cell phone every year just because the new ones are sleeker and have more features? How many think about Mother Earth in that moment of time when shiny and cool narrows the vision? When keeping up with the newest technology blurs the lines between environmentally friendly and ‘that will make my life more efficient’?
One person can not change the world, but one person can do as much as humanly possible to try. Saving our earth does not start with government mandates – it starts with individuals who care.
Wow, People of Blogland – that was a bit of a rant! Feel free to express your opinion in the comment section – I’d love to know what you think. And, for the record, I do not own a cell phone!




























